By David Mwenda
When you mention banking in the country you only get a few banks which have made it big and one of them is CBA. The bank has earned its name on the market by making sure they have spread their message and have developed into something that can be compared.
They have even gone to another length and have now targeted a market that other banks have not managed to target of late and that is millenials. The bank unleashed a platform for them to express themselves.
The bank has been doing this with a strong and aggressive media campaign that has been able to make sure they have grown this into something bigger and better. They have been able to make sure they have done everything to net this people into the equation.
One thing that that has been able to catch my eye is the advert that they are running on TV. The advert is a great and brand new way of thinking which has shifted the dynamic for media companies. They have made sure the advert is the best they could have developed and given out.
Bringing all diverse talents together
The advert brings in all people into the market. Whether you are working in the formal sector as a personal assistant to people working in the informal sector working as mechanics everyone is involved. The advert tries to make CBA a bit more flexible in making sure they have been able to make sure they have been done the right thing. They have been able to make sure they have been able to curve a niche for themselves.
They have been able to make sure they have been able to shed off the representation as they only represent a rich person’s bank but they also care about the man in the street that is running a business for him. They have been able to make sure they have been able to make sure they have been able to make sure they have grown their brand to be inclusive of everyone.
They have been able to catch the right target easily
They have been able to net their target audience fast and easy. The advert and the entire campaign were meant to get millenials into the equation. The entire advert netted these people into the equation. They have been able to make sure they have done the right thing in making sure they have gotten them with the entire youth vibe the bank has. The advert gets you thinking that this is the bank for me.
However one thing with the advert is that sure you have promoted the name CBA Loop but then again it does not spell out the agenda of the entire thing what’s different with product and what makes it better than other brands in the market.
The advert has hit a the ground running but then again they have a long way in convincing someone to get their bank account at CBA rather than other bank accounts. They need to make sure they have done the right thing in developing their brand name and that is running more adverts to tell the story of how CBA will help their life in the long run.