Cambridge Analytica: the poor reporting that led to no one questioning its role


The fact that I have talked about this the third time (our latest article) should be very alarming to you. The web of lies and deceit continue to be disentangled in the ongoing look into Data Company Cambridge Analytica. The alarming news of the company being involved in the scandal should be worrying to anyone.

The one thing that has continued to shock everyone is the fact that they worked in Kenya under the radar and no one seemed to notice it or if they did they kept quiet about it. So today we are going to tackle journalistic questions that should have been raised from the beginning.

How did they infiltrate the Jubilee campaign?

It is interesting to note the fact that Cambridge Analytica begun in 2013 and immediately landed a job with the Uhuru Kenyatta campaign team. The fact that they were trusted to run the campaign and it being a start up and the tactics that they used on the Kenyan election should have been asked quite quickly.

What role did they play in the 2013 and 2017?

Any journalist should question what they did in the 2013 and 2017 election. The whole description of what they did in the campaign is put out there in a Channel 4 BBC expose which claimed they did everything. From rebranding the party to writing its speeches it seems like the entire thing was stage managed.

Though Jubilee has claimed that that is pure hogwash and refuted the statements through its party top officials like David Murathe and Raphael Tuju made in the expose it is clear that there was some dalliance with Cambridge Analytica which means that they definitely did something but the media has not been keen on getting what that was.

Why was the media so silent on this?

The fact that the Kenyan media was silent about this is still paining. Though a lot of the signs were on the wall the media choose not to blow the whistle. They instead choose to discuss it as fake news and other funny and mediocre banners. It is high time that the Kenyan Media became the guardian of the people. They should have run with facts and not opinions. The only media outlet which tried to give its side of the story was The Elephant. Many others which tried to explore this narrative did it with half baked stories which really did not help the public.

Lessons for the Kenyan media

The lessons are immense for the Kenyan media. There are a lot of things that media houses now should learn from this. Top of this is to make sure that they have protected the sanctity of our elections. This is by making sure they have given us some chance in knowing the campaign staff and pushing for transparency in knowing just who runs the campaigns in both ends

It is also a lesson for political parties to make sure that they have done a good job in picking consultants who do not use orthodox and unruly means to make sure they have won.

Kenyans need to now demand for transparency in our electoral system from beginning to the end.  In order to avoid data breaches which might be costly in the long run.


Categories: Elections, Politics, Top Stories

Tagged as: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s