BY PETER ONDABU
It appears the quest to match KTN News had not worked with NTV. The station has announced that it will, from October 1, 2018, be reverting to pre-recorded entertainment shows between 1.30pm and 4pm.
In a promotion aired on the morning of September 30, NTV said that slot wil now be taken by programmes like Mafundi, Churchill Raw, Trap House, Auntie Boss and Being Bahati. Keen followers of NTV will notice that these are programmes aired on 7.30pm on various days. It remains unclear whether the station will bring new episodes or repeats.
NTV’s live coverage will, however, be expanded in the morning hours after the station announced that its morning live coverages and discussions will no longer be starting after a soap opera as has been the case.
As soon as Sharon Mundia is done with her show, NTV will have coverage and discussions under “NTV Today” from 9am to 11am.
The Kiswahili coverage (NTV Sasa), which has been occupying the afternoon slot, will air between 11am and 1pm, then leave the afternoon for entertainment shows.
NTV’s programming change may signal and end to the phenomenon where Standard Group-owned KTN News caused a copycat behaviour among Kenyan TV stations.
KTN News caused ripples in the TV sector by introducing full-day discussions and news coverages like it happens with international news channels, many Kenyan stations rushed to catch up. In fact, Royal Media Services that owns Citizen TV was mulling the formation of a new TV station, though the plan was later put on ice.
Holding live shows is not only expensive but also a tricky affair because viewers can be turned off easily if the topic of discussion is boring.
Moreover, TV stations have widely been accused of bringing guests of questionable knowledge to talk shows.