The Standard newspaper aims to have one over its arch-rival Daily Nation when it begins selling newspapers for Sh10 less, in what could signify a shift of pricing in the newspaper industry.
Standard says the discount is towards its marking of 100 years of operation. It, however, does not indicate whether it will ever revert the price to Sh60.
“As we continue to provide our loyal readers with the quality they deserve, we are giving you your ten back!” says part of an advertisement for the price change.
There is no indication that it will be a promotional price, which may mean that the Standard, which has been trailing Nation by far in terms of circulation volumes, may henceforth cost Sh50.
Kenyan newspapers increased pricing from Sh50 to Sh60 in September 2013 after the government imposed 16% VAT on newspapers.
Below is the front page of the Daily Nation of September 3, 2013 when it announced a price increment.